32¢ Household Conveniences
Celebrate the Century – 1930s
Issue Date: September 10, 1998
City: Cleveland, OH
Printed By: Ashton–Potter (USA) Ltd
Printing Method: Lithographed, engraved
The household kitchen was revolutionized during the 1930s. Everything from toasters to coffee makers, waffle irons to mixers, were updated and modernized. As America’s evergrowing standard of living increased, so did its need for timesaving devices.
As the housewares industry made and merchandised more and more appliances for the home, it fulfilled the needs of a buying public less dependent on its own labor.
Americans craved more leisure time, and the items they purchased for the home provided this. The Great Depression stifled new product development for a time, but by 1936, inventors were again hard at work. One product introduced during the 1930s was Sunbeam Corporation’s “Mixmaster,” which is featured on the U.S. postage stamp. Introduced in 1931, the mixer was mounted on a metal base, and came with a juicer attachment and two stainless steel bowls. The Mixmaster was the first such appliance to be sold for under $20.
The Mixmaster quickly became a popular item. In its first year, 60,000 were sold, and by 1936, sales had reached 300,000. An assortment of attachments for the appliance was offered, including a meat grinder, salad shredder and slicer, potato peeler, and can opener.