32¢ Snow White and the Seven Dwarfs
Celebrate the Century – 1930s
Issue Date: September 10, 1998
City: Cleveland, OH
Printed By: Ashton–Potter (USA) Ltd
Printing Method: Lithographed, engraved
From the very beginning, the animated feature Snow White and the Seven Dwarfs was a labor of love for its creators.
It all began one night in 1934, when Walt Disney gathered his team of animators in a small sound stage on the Disney lot. There he shared the story, acting out every role, running around the stage like a man possessed. One member of Disney’s creative team reported that while the movie was great, it didn’t eclipse the original performance.
By all accounts this was the largest undertaking ever attempted by the Disney Studio. The cartoon short of the past was no longer financially viable and something new had to take its place. Creating the film would prove to be a daunting task. Disney employed 750 animators who made two million sketches for Snow White. The final movie had approximately a quarter of a million frames and cost almost $1.5 million.
The animators also used an amazing amount of detail in the production. They chose colors to trigger certain feelings toward characters and even did experiments with light and shadow to ensure an authentic look. All of this effort would make Snow White and the Seven Dwarfs one of the 10 best pictures of 1937.