Early TV Memories –
Texaco Star Theater
Issued: August 11, 2009
North Hollywood, CA
“When I was growing up, there was one family on our street who could afford a television. Every Tuesday night they would set up folding chairs, about a dozen, and we’d all come over and watch it; everyone called it the Milton Berle Show. It was a real social occasion. The show was high on comedy and full of sight gags. Milton played in skits and also did a monologue. Quite a few of his characters were in drag.” – Dorothy F.
By 1948, television was just starting to take off. But it needed a face, a superstar, and it found one on radio. Texaco Star Theater transferred its successful radio show to television, and brought along “Uncle Miltie.” The show was a smash hit, with as many as four out of every five television sets tuned in. This variety show had a little bit of everything, including smiling representatives of the sponsor singing the theme song and performing good deeds throughout the show.
Image shown is part of complete se-tenant 4414.