2018 50¢ Hot Wheels: Rodger Dodger (1974)
Value: 50¢ 1-ounce First-Class Rate (Forever)
Issue Date: September 29, 2018
First Day City: Fort Worth, TX
Type of Stamp: Definitive
Printed by: Banknote Corporation of America
Printing Method: Offset
Format: Pane of 20
Quantity Printed: 100,000,000
Virtually every type of collectible has its own "Holy Grail" – an item so rare and sought-after, only a handful of fans can ever be lucky enough to own one. For Hot Wheels collectors, the 1974 blue Rodger Dodger is one.
The Rodger Dodger was first produced in 1974 as part of the Flying Colors line. It was based on the popular 1973 Dodge Charger SE, down to the optional triple opera windows. The sporty hot rod toy had an oversized engine sticking out through the hood and flashy flames along the body. Stirring up thrilling images of dusty street races, it was an instant hit.
The majority of 1974 Rodger Rodgers were painted a plum color with a black interior. A smaller number had a white interior. However, the rarest Rodger Dodgers were the elusive blue – only seven were produced. Reportedly, they were all owned by a collector in England, who sold them to a man named Bob Parker. he in turn sold them through a mail-order business. In 2011, one of those cars sold at auction for $8,000! That's nearly twice the 1973 price of an actual Dodge Charger, showing just how beloved the Rodger Dodger is.
Over the years, the Rodger Dodger has been re-released in a variety of colors, including another with a similar blue paint job. But none are as sought after as the rare 1974 model.