33¢ Super Bowl I
Celebrate the Century – 1960s
Issue Date: September 17, 1999
City: Green Bay, WI
Printed By: Ashton-Potter (USA) Ltd
Printing Method: Lithographed, engraved
Since its inception over 30 years ago, the Super Bowl championship game has become a significant part of American culture. Competing in the first game were the Green Bay Packers of the National Football League and the Kansas City Chiefs of the American Football League.
The first Super Bowl was played on January 15, 1967, at the Memorial Coliseum in Los Angeles, California. Fans numbered 61,946, which left 30,000 or so seats empty. The most expensive tickets were $12. Each member of the winning team was awarded a $15,000 bonus. Those on the defeated team each received $7,500.
The Kansas City Chiefs were two-touchdown underdogs to coach Vince Lombardi’s powerhouse Green Bay team. But the Chiefs didn’t give up the game easily. Led by quarterback Lenny Dawson, the Chiefs were down just 14-10 going into the second half.
In the second half, Kansas City forced Green Bay quarterback Bart Starr to throw his first interception in 173 throws. But the Packers dominated the rest of the game. Starr led a 56-yard drive in the third quarter and an 80-yard drive in the fourth quarter. Teammates Ray Nitschke, Max McGee, Boyd Dowler, Elijah Pitts, Jim Taylor, Jerry Kramer, and Carroll Dale also contributed to the Packers 35-10 win over Kansas City.