Issue Date: April 30, 2010
City: North Hollywood, CA
Printing Method: Lithographed
Perforations: Serpentine Die Cut 10.75
The Chihuahua mix was found wandering the streets and taken to a kill shelter. Depressed and lonely, he had no reaction as people passed him by. His days were numbered until a man came along who was also sad and lonely after losing his beloved dog. Now the Chihuahua’s name is Rudy. Once a sad dog without hope, Rudy is happy and thriving on long daily walks and playful afternoons. Rudy and his new owner found – and saved – each other.
At one time, almost three fourths of all animals going into California’s animal shelters were strays. Most were euthanized – almost certainly while concerned owners were searching for them – because the shelters were overwhelmed. It’s a situation that occurs far too often, and one that can be avoided.
One way to trace lost or stray dogs is by licensing them and attaching the identification tag to their collar. However, the majority of pet owners don’t license their dogs – nearly two thirds are not in compliance and are at risk if they stray.
Microchipping, which involves inserting a small chip with a serial number under the pet’s skin, shows promise. A special scanner is used to read the number, which is traced back to the owner. The microchipping fee is negligible – and the reunion priceless.