2000 33¢ Extreme Sports
Celebrate the Century
Issue Date: May 2, 2000
City: Monterey, CA
Printed By: Ashton-Potter (USA) Ltd
Printing Method: Lithographed
Perforations: 11 ½
A huge number of Americans participated in high-risk sports during the 1990s, when skydiving, bungee jumping, and whitewater rafting became mainstream activities. The yearly “Extreme Games” organized by television network ESPN helped familiarize people all over the world with these alternative sports. Most participants were young males, but other groups became involved, too. Many people savored the adrenaline rush. True extremists did it for the sheer challenge.
Some sports became so popular that they separated into specialties. Sky diving, for example, became sky surfing, free flying, and free style. Bungee jumpers progressed from leaping off platforms suspended by cranes to jumping from bridges, cliffs, towers, hot air balloons, airplanes, and buildings.
Marketers used extreme sports to entice new clients into buying their products in the 1990s. Alternative sports were also glorified in motion pictures and on television. Statistics showed a decline in participation in traditional games like baseball and football in favor of alternative sports like in-line skating and snowboarding. Extreme sports obviously made inroads into the lifestyles and recreation time of people in the United States, and even all around the world.