2012 Mail a Smile
Issue Date: June 1, 2012
City: Orlando, FL
Printed By: Avery Dennison
Printing Method: Photogravure
One of the world’s leaders in digital animation, Pixar got its start developing the high-end Pixar Image Computer. Ahead of its time, the computer sold poorly. However, John Lasseter’s department had developed several commercials that gained attention.
Pixar later provided computer work for George Lucas’ Lucasfilm empire. Apple co-founder Steve Jobs purchased the fledgling company for $5 million in 1986. Twenty years later, Disney bought the successful animation company for $7.4 billion.
By early 2012, Pixar released 12 feature films, all of which have been nominated for at least one Academy Award. All but one of those films has appeared on that year’s top ten films list.
Many Pixar films have references to previous or in-production movies. For instance, Flik, in A Bug’s Life, says “To infinity and beyond” in the end credits, a line from Toy Story. In Monsters, Inc., the little girl Boo has Finding Nemo and Jessie the cowgirl (from Toy Story 2) toys. Also, in Finding Nemo, a boy in the waiting room is reading a Mr. Incredible comic book, referencing The Incredibles.
Most fans believe the name “Pixar” is an industry term. However, it began with co-founder Alvy Ray Smith suggesting “Pixer” – a fake Spanish verb meaning “to make pictures.” Fellow co-founder Loren Carpenter mentioned that radar ended in “ar” and sounded high-tech, so the two words were put together, and history was made.