1999 33¢ Smiley Face Buttons
1970s Celebrate the Century Series
Issue Date: November 18, 1999
City: New York, New York
Printed By: Ashton-Potter
Printing Method: Offset Press
Perforations: 11.5 X 11.5
The eighth sheet of fifteen stamps in the Celebrate the Century Series features subjects from the years 1970-1979.
In 1963 commercial artist Harvey Balls created a happy face with a yellow background, black oval eyes, and a smiling mouth with creases on the sides. In the 1970s, Bernard and Murray Spain of Philadelphia sold buttons, t-shirts, and coffee mugs with the smiley face and the phrase “Have a happy day.” More than 50 million buttons were produced. The phrase, which became “have a nice day,” became a part of America’s vocabulary.