2025 First-Class Forever Stamp - Flag (APU coil stamp)

US
2025 Flag

• Continues a long tradition of Flag stamps
• Issued in three formats
• Printed by two separate printers
  
  

Stamp Category:  Definitive
Set:  Flags
Value:  Forever, First Class mail rate, 73¢
First Day of Issue:  June 7, 2025
First Day City:  Three Oaks, Michigan
Quantity Issued:  140,000,000
Printed by: Ashton Potter (USA) Ltd. (APU)
Printing Method:  Offset, Microprint
Format:  Coils of 3,000 and 10,000

Why the stamp was issued:  This stamp continues a long tradition of picturing the US flag on definitive stamps.

About the stamp design:  America’s flag is pictured waving in a breeze against a white background.  A photo by Doug Haight was used for the image.  USPS art director Antonio Alcalá designed the stamp.

First Day City:  The First Day of Issue ceremony for this stamp took place at the Vickers Theater in Three Oaks, Michigan, the home of the “World’s largest Flag Day Parade,” according to the village’s website.

About Flag Stamps:  On July 4, 1957, the US Post Office issued its first stamp with the US flag as the central element.  It was also the first stamp printed by the Giori press, which allowed the design to be printed in its natural colors in one step.
Previously, the US flag had appeared as a part of the design of several stamps, such as the Eagle and Shield Pictorial, the Francis Scott Key stamp, and 1952 Lafayette issue.  In 1957, the US Post Office announced that it would issue a brand-new stamp with the flag as the central design and appearing in its natural colors.
Upon hearing the news, some collectors and citizens were outraged.  Because the stamps would be canceled, they saw it as disrespectful.  They flooded the post office with angry letters citing American legal code that prohibited the reproduction of “the national emblem for disloyal or commercial purposes.”  Conversely, many people were also happy about the stamp, praising its beautiful colors and patriotic design.  The Post Office stated the stamp was meant to be a reminder of America’s heritage and hard-won liberty.
In spite of the controversy, the stamp was issued as planned on July 4, 1957, in Washington, DC.  The stamp was first to reproduce the flag in its natural colors in one operation.  This was thanks to the new Giori Press the Post Office acquired in 1955.  Designed by Gualtiero Giori, it was dubbed the “Giori Press,” and the new machine could produce stamps in two or three different colors, all in one pass.  Each roller applied a different color.  It would be used to print many multicolored stamps throughout the 1960s and 70s.
Exactly two years after this stamp was issued, the Post Office issued another flag stamp, #1132.  The new stamp featured a flag with 49 stars, to mark the day the 49-star flag went into use.  A rule dating back to 1818 declared stars representing new states that joined the Union would be added to the flag on the first July 4 following.  This stamp was issued in Auburn, New York, home of William H. Seward, who had arranged the purchase of Alaska (the 49th state whose star was added in 1959).
Yet another year later, the US flag was again the central focus of a new stamp issued on Independence Day.  This stamp, #1153, pictured the new 50-star flag and was issued in Honolulu, Hawaii, America’s 50th state.  This stamp would be the first of many to picture the 50-star US flag.  In fact, despite the objections of some in 1957, the US flag has become one of the most popular US stamp subjects, with new stamps being issued nearly every year.

History the stamp represents: Bold.  Unwavering.  The US flag has stood as a beacon of hope for centuries, waving proudly over battlefields, moon landings, and historic moments that shaped a nation.  In 2025, the US Postal Service honored this enduring emblem with a striking new stamp – one that embodies the resilience and spirit of America.
From the thirteen stars of its infancy to the fifty stars we recognize today, the American flag has evolved, but its meaning remains unchanged.  It flies high in times of triumph and tragedy, a constant reminder of the sacrifices made to preserve the freedoms it represents.  Whether draped over the shoulders of Olympic champions or folded with honor for fallen heroes, the Stars and Stripes connects generations of Americans.
The 2025 US Flag stamp continues a proud tradition of philatelic tributes, offering collectors and patriots alike a chance to celebrate Old Glory.  Affixed to a heartfelt letter or carefully preserved in a collection, this stamp serves as a small yet powerful reminder of the unity, perseverance, and ideals that define the nation.
With each flutter of fabric in the wind, the American flag tells a story – one of courage, liberty, and the unbreakable American spirit.  Now that story continues, one stamp at a time.