This 25¢ stamp was also part of the new "American Culture" series. It was issued to pay the postage for the first-class, presort letter rate. This stamp supplements supplies of the 'G' letter presort-rate stamp and replaces the 23¢ USA presort-rate coils. Bulk mailers were able to use the non-denominated stamp at various presort rates, with the postage difference being paid at the time of mailing. A self-adhesive version was also produced in 1996 to meet consumer demand. In 1997, two self-adhesive versions were produced, a regular self-adhesive coil and a linerless coil. The face of the stamps of the linerless coil was coated to prevent stamps from sticking to those below them, without using backing paper.