# 3137//3534 - 1997-2001 Warner Brothers Sheet Collection, Set of 5
1997-2001 Warner Brothers
Looney Tunes Series
The Bugs Bunny stamp was issued in conjunction with a campaign to launch the USPS’s “Stampers” program. As the official mascot of Stampers, it was hoped the animated character would help revive youth interest in the hobby of stamp collecting. A full-color, 12-page magazine was made available through the USPS Philatelic Fulfillment Service Center for a limited time, as part of the Stampers program.
Despite the controversy behind the stamp, the USPS issued it on May 22, 1997. The Bugs Bunny sheet broke new ground in several categories. It was the first self-adhesive sheet produced in the US. And Bugs Bunny received a lot of attention for being the first cartoon character on a US stamp. The stamps proved to be so popular that a series of four other Looney Tunes characters in the same format followed.
1997-2001 Warner Brothers
Looney Tunes Series
The Bugs Bunny stamp was issued in conjunction with a campaign to launch the USPS’s “Stampers” program. As the official mascot of Stampers, it was hoped the animated character would help revive youth interest in the hobby of stamp collecting. A full-color, 12-page magazine was made available through the USPS Philatelic Fulfillment Service Center for a limited time, as part of the Stampers program.
Despite the controversy behind the stamp, the USPS issued it on May 22, 1997. The Bugs Bunny sheet broke new ground in several categories. It was the first self-adhesive sheet produced in the US. And Bugs Bunny received a lot of attention for being the first cartoon character on a US stamp. The stamps proved to be so popular that a series of four other Looney Tunes characters in the same format followed.